Bloom&Co. supports brand and marketing strategy development, strategy execution and organizational capability building. We develop a UAV (Unique Attractive Value) from your company's strengths and customer insights, and build strong brands that drive sustainable sales growth. Founded in April 2015, we are headquartered in Toranomon, Tokyo, with an office in Singapore.
A UAV (Unique Attractive Value) is the value that makes customers keep choosing you. Rather than looking for reasons customers don't buy and removing them, we combine your company's strengths with customer insights to find value that competitors cannot copy, or find hard to copy.
When a strong UAV with a structural advantage is communicated correctly, the return on marketing investment can improve two to three times, and sometimes five to ten times.
Our team includes more than ten director-level members with brand marketing experience at P&G and other leading companies. Our CEO, Yasuhiro Yano, spent about nine years in brand marketing at P&G and served as Executive Officer and Head of Marketing at DeNA before founding Bloom&Co.
We have supported more than 100 companies and over 300 projects, including global corporations, major Japanese companies, PE fund portfolio companies and startups. See our case studies, including Slack's entry into Japan, Coca-Cola Japan's "Coke ON" app, FamilyMart's "FamiPay" app, Nikkei's digital edition, JAFCO's rebranding and Rihga Royal Hotel.
We work with companies of many sizes, from global corporations and major Japanese companies to startups, across B2C, B2B and B2B2C.
Clients often come to us with challenges such as:
We work alongside you end to end: from strategy development to execution that maximizes its impact, measurement, and building the processes to run and improve it.
Instead of a "proposal-based" approach where the process is a black box, we take a "hands-on partnership" approach with a transparent process. We apply our framework through real work together with your team, working as one team with your members to develop and execute the brand strategy best suited to your company, and the know-how stays with you. Our goal is to build a marketing organization that can run on its own, not one that keeps depending on outside help.
Our brand marketing talent and organization program covers identifying people with an aptitude for marketing, developing them through real work alongside our director-level members, and building an organization that fits your business.
Starting with Slack's entry into Japan, we have supported many global companies entering the Japanese market. In both Japanese and English, we help you understand Japanese customers, define a value proposition and messaging that align with your global direction and are optimized for the Japanese market, and develop and execute your go-to-market plan. We also explain the plan to your headquarters and work with you toward a successful entry into Japan. If you don't yet have a marketing lead in Japan, we can act as your Japan marketing lead. See Japan Market Entry.
Including through our Singapore office, we support Japanese companies in developing marketing strategies for overseas markets such as Europe, the US and Asia.
Fees depend on the scope of the project, so we provide a quote after defining your requirements together.
As a guide, strategy development takes about three months, execution about three months, and strategy validation (quantitative research) two to three months. From strategy development to execution, the shortest timeline is about six months. For initiatives that can be executed right after the strategy is set, such as digital, execution can start in as little as about four months.
Projects can start in as little as about two weeks after the introductory meeting.
We first learn about your challenges in an online introductory meeting. If it looks like a good fit, we hold a free trial session.
We use online meetings to run projects flexibly, wherever you are in Japan or overseas.
We sign NDAs promptly to fit your needs. We also operate an ISMS (Information Security Management System) and manage client information under our information security policy.
