Success of the Japan entry marketing program of a Silicon Valley Unicorn makes the Japanese market its “Fastest Growing Country”
Enabling business growth with digital technology. The launch of “Coke ON” transformed the purchase experience across hundreds of thousands of beverage vending machines across Japan, resulting in a value-add and fun new service.
Formulation and execution of launch strategy for the “Fami Pay” payment app in a highly competitive mobile payment market.
Growth strategy for the digital business of Japan’s leading business newspaper. Delivered record high monthly growth in paying customers in Nikkei’s history.
Brand asset renewal of an iconic hotel in Osaka with 85 years of tradition. Redefined core brand definition and activated new brand strategy.
Rihga Royal Hotel
Marketing strategy for a startup defining a new market category. Collaboration with Bloom delivered an annual growth rate of over 300%.
Over the course of several weeks, the marketing strategy achieved significant growth and exceeded the leading brand in organic search immediately following the initial weeks of the campaign launch.