Accelerate growth with customer-driven strategies

Since our founding, we’ve supported over 100 firms with their strategic growth initiatives.

We partner with local and global firms to develop customer-driven strategies to deliver results in Japan.

About Bloom&Co.

About Bloom&Co.

Bloom&Co. is a boutique advisory firm and startup studio that offers services across several specialities including Research, Strategy Development, Marketing, PR, Go-to-Market, UI / UX Design, Technology and Finance. Bloom&Co. was founded in 2015 in Tokyo, Japan. We also offer market entry services for growth-stage firms from overseas.

Our past clients include venture capital backed startups from Silicon Valley and Asia, and publicly listed companies on the Tokyo Stock Exchange in Japan. Our team has experience from top tier companies including Amazon, Facebook, P&G, DeNA and Mercari. We also have partnerships with leading firms across the creative, digital/mass media, market research and PR industries in Japan to deliver end-to-end execution support to our clients.

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Approach

We partner with your team and provide hands-on support to deliver customer growth in your target markets.

Partnership for Growth

Bloom&Co. works with executive management teams and investors to develop a thorough understanding of business goals, priorities and challenges, before developing a comprehensive strategy and action plan to deliver the result in-market. Leveraging our experienced executive talent and expert network, we assemble the optimal team to tackle your critical business challenges. From market entry to developing growth tactics and launching strategic marketing campaigns, we can support your business throughout all phases of growth. Moreover, we offer dedicated services to support your business needs across key functional areas.

How we work

  • Bloom&Co. partners with you and operates as an extension of your executive team to drive growth strategy and execution. 
  • We provide on-the-job training to enable your marketing team to be successful in your target markets.
  • We drive your business through data and research rather than subjective opinion.
  • Our team enables you to develop products with market-driven insights rather than pushing products to the customer.
  • We combine theory and practice from over 20 years of industry experience with startups and enterprises in Japan to deliver sustainable revenue growth.
Theory
Practice
System
Team

Cases

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Team

Yasuhiro Yano

Bloom&Co. CEO

Graduated from university in U.S. In charge of brand marketing at P&G in Japan, Singapore, Switzerland, etc. for about 9 years. Coordinating marketing strategy development and execution with multinational team members in Japan, Singapore and Switzerland. Joined DeNA in 2012. As Executive Officer, Head of Marketing Division, oversees company-wide marketing activities, including mobile game business, e-commerce business, new business, sports business, and corporate branding reform. Bloom&Co. was established in April 2015. Won the CNET Japan CMO Award 2014. Speakers at Ad Tech Tokyo, Google Think, Play with Twitter, etc. KDDI ∞ Labo Outside advisor, VRize advisor, “Start” mentor sponsored by the Ministry of Economy, Trade and Industry, startup support sponsored by Dentsu GRASSHOPPER advisor (marketing)

Kazuki Murakami

Bloom&Co., Director CFO
Mercari, CFO Office Director
Procter & Gamble, Finance Director

After graduating from Keio University, worked for P&G before assuming his current position. In P&G, he has been involved in numerous finance and corporate activities for 18 years, and has experience in marketing and sales planning. In finance and corporate positions, in addition to business strategy and corporate planning positions, he is engaged in a wide range of operations in five countries around the world such as cash management, M&A, PMI, and new business startup. Most recently, served as CFO of P&G Australia and Vietnam, and CFO of Global Prestige Skin Care Division. At the current position of Mercari, as head of the CFO Office, engaged in M&A/investment, capital policy, special missions such as financing, and head of Investors Relationship.

Yuichiro Masui

Bloom&Co., Director CTO
Toreta, Inc, Co-founder
Miil, Inc, Co-founder
BigCanvas, Inc, Co-founder

Founded a web production company in 1999 while studying at university. After working as a freelance engineer, he moved to the United States in 2008 and founded Big Canvas, Inc. in Seattle. Released the world's first photo sharing SNS iPhone app. Founded Present Mile Co., Ltd. in 2011 and Treta Co., Ltd. in 2013. Participated in Bloom & Co. in July 2019. He is the author of several books such as "The Ruby Technician Certification Examination Textbook Silver/Gold Ruby Official Qualification Textbook".

Tomoko Uchiho

Bloom&Co., Marketing Director
NIHON L'ORÉAL, Marketing Director
Procter & Gamble, Brand Manager

Graduated from the Faculty of Policy Management, Keio University. Joined P&G. After experiencing brand management for Japan at Max Factor and Lenor, she was in charge of SK-II global. She lead the worldwide brand marketing such as identifying global consumer insights and developing global product innovation design, resulting in a brand turn around. After that, she was the marketing director of Maybelline New York at L'Oreal and lead the total rebranding of the #1 make up brand. She has extensive experience in marketing and branding in the beauty category. Lived in Seattle, Singapore, India. At Bloom&Co. is in charge of marketing advisory from large companies to startups.

Hazuki Naganobu

Bloom&Co.
DeNA, Market & Consumer research

Joined DeNA Co., Ltd. after completing a master's degree in ethics at Tsukuba Graduate School. As the Market Research Department of Marketing Headquarters, it conducts more than 100 qualitative/quantitative surveys mainly for mobile games and Mobage platforms in one year. From the second year, as a research team leader specializing in new businesses, we have been conducting qualitative and quantitative research on MYCODE, a genetic testing service, SHOWROOM, an entertainment service, and Anyca, a car sharing service. Joined Bloom & Co. in 2017. In addition to research design and execution lead for strategy formulation, she is mainly in charge of marketing advisory for start-up companies by utilizing her extensive research experience of digital services.

Ross Thorburn

Bloom&Co.
Grab, Singapore
Facebook, Menlo Park, CA

Ross joined Bloom in 2019 to focus on growth and venture development. Ross’s past experience includes working for Grab in Singapore, where he worked on product marketing for the Grab Financial and Grab Ventures teams. Before that, Ross worked for Facebook in Menlo Park, CA where he worked on product marketing for business and developer platform products. Ross also previously interned with Microsoft and Amazon in Redmond, WA and Europe respectively. Ross holds a Bachelor of Arts from Stanford University with a double major in Economics and Political Science, and a minor in Computer Science.

Meet the whole team

Unique services to support sustainable growth

We develop tools and services for our customers that help to deliver sustainable growth over the medium to long-term, enabling clients to build their own capabilities that last beyond our initial engagement.

Office

TOKYO OFFICE

Kamiyacho Trust Tower 23F, Bloom&Co.Toranomon 4-1-1, Minato-ku, Tokyo 105-6923, Japan

CONTACT US

Understanding your unique business challenges and opportunities is critical to developing the right approach to win in your target markets.
We look forward to connecting with your team to discuss how we can partner to achieve your goals.

CONTACT

Reach out to our team