Bloom&Co. is a boutique advisory firm and startup studio that offers services across several specialities including Research, Strategy Development, Marketing, PR, Go-to-Market, UI / UX Design, Technology and Finance. Bloom&Co. was founded in 2015 in Tokyo, Japan. We also offer market entry services for growth-stage firms from overseas.
Our past clients include venture capital backed startups from Silicon Valley and Asia, and publicly listed companies on the Tokyo Stock Exchange in Japan. Our team has experience from top tier companies including Amazon, Facebook, P&G, DeNA and Mercari. We also have partnerships with leading firms across the creative, digital/mass media, market research and PR industries in Japan to deliver end-to-end execution support to our clients.
Partnership for Growth
Bloom&Co. works with executive management teams and investors to develop a thorough understanding of business goals, priorities and challenges, before developing a comprehensive strategy and action plan to deliver the result in-market. Leveraging our experienced executive talent and expert network, we assemble the optimal team to tackle your critical business challenges. From market entry to developing growth tactics and launching strategic marketing campaigns, we can support your business throughout all phases of growth. Moreover, we offer dedicated services to support your business needs across key functional areas.
How we work
Bloom&Co., CEO
After graduating from a university in the United States, he spent approximately nine years in brand marketing at P&G in Japan, Singapore and Switzerland, where he led the development and execution of marketing strategies with multinational teams. In 2012, he joined DeNA, where, as Executive Officer and Head of the Marketing Division, he oversaw company-wide marketing activities spanning the mobile gaming, e-commerce, new business and sports businesses, as well as a corporate rebranding. He founded Bloom&Co. in April 2015. He also serves as an Outside Director (Audit and Supervisory Committee Member) of LITALICO Inc., a mentor for “Shido,” a startup program run by the Ministry of Economy, Trade and Industry, and a marketing advisor for GRASSHOPPER, Dentsu’s startup support program.
Bloom&Co., Marketing Director
Procter & Gamble, Vice President
After graduating from the Faculty of Policy Management, Keio University, she spent 21 years at P&G in strategy development, brand building and marketing grounded in consumer and market understanding. Leading diverse teams from the Japan and Singapore offices, she gained marketing and brand-building experience across a wide range of categories, from ultra-premium cosmetics to soap for low-income consumers, serving consumers not only in Japan but also in Southeast Asia, India, China and the United States. As Vice President of Global SK-II, she oversaw innovation across the brand and drove a transformation of the entire brand experience. Her other roles include Executive Officer of P&G Japan and head of the SK-II Japan business.
Bloom&Co., Marketing Director
Schick / Cooper Vision, Marketing Director
Procter & Gamble, Brand Manager
After working in marketing for Whisper and Vidal Sassoon at P&G, she became a brand manager and led Ariel as well as the development and launch of P&G brands new to Japan. Her experience spans developing brand names, concepts and product strategies for Japanese consumers through to go-to-market (G2M) strategy and plan execution. She then led the women’s razor, men’s razor and shaving preparation businesses at Schick Japan, repeatedly setting new market share records. Most recently, as Marketing Director of CooperVision Japan, she led B2B2C marketing for medical devices.
Bloom&Co., Marketing Director
NIHON L'ORÉAL, Marketing Director
Procter & Gamble, Brand Manager
After graduating from the Faculty of Policy Management, Keio University, she joined P&G, where she served as a brand manager in Kobe and Singapore, managing brands including Max Factor, SK-II and Lenor. At SK-II, she worked on global branding and new product development. She then joined L’Oréal as Marketing Director of Maybelline New York, where she led the rebranding of the No. 1 makeup brand. She has extensive marketing and branding experience in the beauty category. At Bloom&Co., she provides marketing advisory services to clients ranging from large corporations to startups.
Bloom&Co., Managing Director
M-Force, Representative Director & CEO
P&G Japan, Executive Officer
After completing his master’s degree at the Graduate School of Frontier Sciences, The University of Tokyo, in 2001, he joined P&G, where he led product and concept research for new product development across Asia. As a brand manager, he managed a wide range of categories and brands, including Gillette, P&G Professional, Joy, Max Factor, SK-II, Braun and Oral-B. As head of the Japan cosmetics business, he led the transformation of SK-II’s marketing model, turning a stagnant business into one that grew rapidly for four consecutive years. After being appointed Executive Officer of P&G Japan, he drove a business model transformation as head of the home appliance business, centered on Braun. In 2019, he became Representative Director & CEO of M-Force, where he leads the SaaS business for “9segs,” a proprietary marketing framework built on the analysis of 50 categories and 700 brands.
Bloom&Co.
Mars Japan Limited, Consumer & Market Insights
Johnson & Johnson Vision Care Company
Procter & Gamble, R&D
After graduating from the Faculty of Pharmaceutical Sciences, Osaka University of Pharmaceutical Sciences, she joined P&G. In R&D and product planning, she developed products grounded in a deep understanding of consumer insights, including the GelBall products for Ariel and Bold. At Johnson & Johnson and Mars Japan, she conducted a wide range of qualitative and quantitative research to understand consumers and physicians, analyze markets and evaluate concepts and products, contributing to the development and execution of insight-driven brand strategies and to business growth. She joined Bloom&Co. in July 2023.
Bloom&Co.
Procter & Gamble, R&D and Marketing
She spent approximately 11 years at P&G in R&D, product planning and marketing. Working with multinational teams in Japan, Singapore and the United Kingdom, she covered a broad range of categories, from value-priced detergents to premium cosmetics. In diverse business environments spanning developed and developing markets, she turned around existing businesses, planned and developed new products and opened up new markets, contributing to business growth. Drawing on her experience in qualitative and quantitative research, from branding and concept evaluation to product performance testing, she became an independent marketing research consultant in the United Kingdom, serving a wide range of companies operating in Europe and Japan. She joined Bloom&Co. in July 2022.
Bloom&Co., Marketing Director
WeWork Japan, Head of Marketing & Public Affairs
Procter & Gamble, Brand Director
After graduating from the Department of Architecture, Faculty of Engineering, Kyoto University, he worked in business development and corporate strategy at entertainment startups in London and Tokyo before moving into brand marketing at P&G. During eight and a half years at P&G in Singapore and Japan, he achieved No. 1 market share for Pampers and Gillette and led Whisper’s entry into a new category, P&G Japan’s first new category entry in around 15 years. He then joined WeWork Japan as Head of Marketing & Public Affairs, overseeing marketing and public relations and contributing to the growth of the flexible office market amid the diversification of working styles during the COVID-19 pandemic. He joined Bloom&Co. in 2022 and leads its M&A business.
Bloom&Co., Managing Director
Pocketalk, Representative Director & President
Fast Retailing GU, Marketing and PR Director
Procter & Gamble, Brand Manager
After completing his master’s degree in mechanical systems engineering at Nagoya University, he joined P&G, where he served as a brand manager in Japan and Singapore. He then joined GU, part of the Fast Retailing Group, where he oversaw a broad range of marketing, communications and PR, becoming the company’s youngest-ever department head. After serving as a Marketing Director at Bloom&Co., he joined Pocketalk Corporation as Director and CMO, and was appointed Representative Director, President & COO in 2024. Since August 2025, he has led Bloom&Co.’s M&A business.
Bloom&Co., Customer Marketing Director
Starbucks Coffee Japan, Ltd. / Nike Japan, Inc.
Johnson&Johnson Consumer Company
Reckitt Benckiser Japan Ltd. / ROHTO
Pharmaceutical Co.Ltd. / Procter and Gamble
After graduating from the College of Liberal Arts at International Christian University, she joined P&G. In the Sales Division, she managed key accounts including major general merchandise stores, drugstores, home centers and wholesalers, and led sales planning for multiple categories at headquarters. She went on to hold sales leadership roles at Rohto Pharmaceutical, Reckitt and Johnson & Johnson, including managing global customers and sales teams. At Nike’s Sales Division, she led cross-functional teams for major footwear specialty and sporting goods retailers, and then worked for a startup in the San Francisco Bay Area. After returning to Japan, she led mid- to long-term strategy and product planning for the entire merchandise portfolio in Starbucks’ Merchandise Division. She joined Bloom&Co. in October 2025.
Bloom&Co., CTO
Toreta, Inc, Co-founder
Miil, Inc, Co-founder
BigCanvas, Inc, Co-founder
He became interested in programming in junior high school and was building systems as a part-time job by high school. While at university, he founded a web production company in 1999. After working as a freelance engineer, he moved to the United States in 2008 and founded BigCanvas, Inc. in Seattle, releasing the world’s first photo-sharing social networking iPhone app. He went on to found what is now Miil, Inc. in 2011 and Toreta, Inc. in 2013. He joined Bloom&Co. in July 2019. He has authored several books, including the official Ruby certification textbook for the Ruby Engineer Certification Examination (Silver/Gold).
Bloom&Co.
DeNA, Market & Consumer research
After completing a master’s degree in ethics at the University of Tsukuba Graduate School, she joined DeNA Co., Ltd. In the Market Research Department of the Marketing Division, she conducted more than 100 qualitative and quantitative studies in a single year, primarily for mobile games and the Mobage platform. From her second year, as leader of a research team dedicated to new businesses, she conducted qualitative and quantitative research for services including the genetic testing service MYCODE, the entertainment service SHOWROOM and the car-sharing service Anyca. She joined Bloom&Co. in 2017. In addition to designing and leading research for strategy development, she focuses on marketing advisory for startups, drawing on her extensive research experience with digital services.
Bloom&Co., Inc.
Kamiyacho Trust Tower 23F, Toranomon 4-1-1, Minato-ku, Tokyo 105-6923 Japan
Bloom&Co. East, Pte. Ltd.
109 North Bridge Road #05-21 Singapore 179097
