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Japan Market Entry

Accelerate your growth and time-to-market in Japan with an experienced strategy and marketing partner.

Why Bloom&Co.?

Our team has experience supporting over 100 firms in developing their marketing strategy for the Japanese market.
We've worked with firms including Slack, Yahoo! Japan, Nikkei, Appier, FamilyMart, Coca-Cola, JAFCO, Panasonic and Nestle.
Our capabilities extend from initial strategy development through launch and go-to-market.
We have partnerships with leading firms across the creative, digital/mass media, market research and PR industries in Japan to deliver end-to-end execution support to our clients.
We operate in both Japanese and English and have experience working inside firms such as Amazon, P&G, Mercari and DeNA.
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JAPAN MARKETING STRATEGY DEVELOPMENT

We understand the unique challenges businesses are facing when entering the Japanese market.

Difficulty understanding the local market landscape and target customer segments.
Developing a winning value proposition and messaging strategy that will resonate with Japanese customers.
Determining the right go-to-market strategy that will drive growth with limited resources, including budget and resource planning across media, creative and research.
Localization strategy and how to adapt your global marketing approach to Japan.
Delivering a comprehensive go-to-market plan that is executed in line with the strategy alongside local partners including PR, creative and advertising agencies that have less English proficiency.

Bloom&Co. partners with you to tackle your biggest go-to-market challenges.

Develop a deep understanding of Japanese customers, including local insights, drivers and barriers to purchase.
Craft a compelling value proposition that will resonate with decision-makers in the local market.
Build a comprehensive go-to-market plan that leverages your company strengths to accelerate customer growth.
Strike a balance between global consistency and local adaptation.
As your “CMO for Japan”, we work with your country management team and provide strategic direction to local partners in Japanese.
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Case Study
Success of the Japan entry marketing program of a Silicon Valley Unicorn makes the Japanese market its “Fastest Growing Country”

Slack Case Study

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Office

TOKYO OFFICE

Kamiyacho Trust Tower 23F, Bloom&Co.Toranomon 4-1-1, Minato-ku, Tokyo 105-6923, Japan

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Understanding your unique business challenges and opportunities is critical to developing the right approach to win in your target markets.
We look forward to connecting with your team to discuss how we can partner to achieve your goals.

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TOKYO

Bloom&Co.

23F, Kamiyacho Trust Tower,4-1-1 Toranomon, Minato-ku, Tokyo 105-6923, Japan