Service

Introduction

The era of winning by pushing products to customers is over, and without a market-driven approach, it will be difficult to maintain a continuous competitive advantage over competitors and achieve sustainable growth. On the other hand, when it comes to products and marketing, it is essential to identify the company's unique value from a "customer-oriented" perspective and develop a differentiated value proposition. Bloom&Co. has supported the formulation and execution of marketing strategies for more than 100 companies leveraging a customer-oriented approach, from start-up companies to major Japanese and global companies, from B2B to B2C and B2B2C. 

Our team consists of senior executives with more than 15 years of experience in formulating and executing customer-oriented growth strategies and training marketing teams in leading organizations. We strive to create a "mechanism" for growth that maximises sales and return on investment over the medium to long-term. We support both Japanese and global businesses to tackle their biggest growth challenges and offer market entry and cross-border support, including expansion into the Japanese market and growth in other markets overseas. 

Does your business have any of the following challenges or objectives?

  • We want to expand in new markets but don’t have the experience, knowledge or talent to support our go-to-market.
  • I want to enter and grow in the Japanese market, but I haven't found any experienced executives or CMO who are familiar with the Japanese market. 
  • We want to identify the TAM / SAM / SOM for our target market. We are looking to maximize our business potential and support fundraising efforts.
  • We’re considering growing our marketing investment but need to consider the approach and risk / return.
  • We have few experienced marketing executives in our target market.
  • Our organization is operating in silos and failing to deliver a unified customer experience.
  • Our current market is limited or declining, so we are looking to launch an innovative new product or service.
  • We want to digitize our business and grow our existing products and services. We want to implement meaningful digital transformation initiatives that contribute to business growth. 
  • We want to develop “customer-oriented marketing” within our organization and leverage this to deliver business results.

Management and business managers of listed companies

Challenges

We're looking to scale up our marketing investment but need to consider the right approach and risk / return.
We want to accelerate growth in the Japanese market, but I haven't found any experienced executives or CMO who are familiar with the local market.
We need to develop our local marketing team in-market with a focus on developing winning customer experiences.

Support

Formulation and execution of strategic growth initiatives at scale with a focus on delivering return on investment.
Experienced CMO, VP and director-level marketing executives with experience in the local market can support the development and execution of your strategy.
VP and director-level coaching for your local marketing team with a focus on customer-oriented marketing.
Contact Us

Startup company management

Challenges

We want to expand in new markets but don’t have the experience, knowledge or talent to support our go-to-market.
We want to identify the TAM / SAM / SOM for our target market. We are looking to maximize our business potential and support fundraising efforts.
We want to prove our marketing economics and raise funds more easily.

Support

Experienced VP and Director level executive team with experience in the local market can help develop and drive execution of your go-to-market strategy.
Validate your value-proposition and market size through qualitative and quantitative customer research in your target market.
Quantify business potential and unit economics based on data in-market.
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Management and business managers of private companies

Challenges

We're looking to scale up our marketing investment but need to consider the right approach and risk / return.
We want to develop “customer-oriented marketing” within our organization and leverage this to deliver business results.
We want to accelerate growth in the Japanese market, but I haven't found any experienced executives or CMO who are familiar with the local market.

Support

Formulation and execution of strategic growth initiatives at scale with a focus on delivering return on investment.
VP and director-level coaching for your local marketing team with a focus on customer-oriented marketing.
Experienced CMO, VP and director-level marketing executives with experience in the local market can support the development and execution of your strategy.
Contact Us

Investors (PE / VC / Individual Investors) 

Challenges

Our portfolio company wants to scale up their marketing investment in the local market, but we need to consider the right approach and risk / return.
The management team has limited marketing experience in-market.
Investment companies are struggling with fundamental business or customer challenges, but they are struggling to tackle the problem.

Support

Formulation and execution of strategic growth initiatives at scale with a focus on delivering return on investment.
VP and Director-class personnel help develop and execute marketing strategies.
Development of business strategies and customer growth plans, leveraging the strengths of portfolio companies.
Contact Us

Office

TOKYO OFFICE

Hillside terrace F-201, 18-8, Sarugaku-cho, Shibuya-ku, Tokyo 150-0033, Japan

CONTACT US

Understanding your unique business challenges and opportunities is critical to developing the right approach to win in your target markets.
We look forward to connecting with your team to discuss how we can partner to achieve your goals.

CONTACT

Reach out to our team