Monitor Deloitte and Bloom&Co. Start Collaboration in the “Post-Corona” Management / Brand / Marketing Strategy Field

From October 1st, Bloom&Co., Inc. (Headquarters: Shibuya-ku, Tokyo, CEO: Yasuhiro Yano, hereafter Bloom&Co.) will start a collaboration with Monitor Deloitte, the strategy consulting division of Deloitte Tohmatsu Group (Chiyoda-ku, Tokyo, CEO: Takashi Nagata) which has a strong capability in CSV* and sustainability strategy.  We aim to provide comprehensive support including strategy development for business transformation, marketing and branding strategy in response to the coronavirus pandemic.※CSV = Creating Shared Value

During an era of significant social and industrial change driven by digital transformation and sustainability, challenges facing management teams are becoming more diverse, complex and sophisticated. In an environment where “known” or traditional management strategies have become dysfunctional and companies are operating in unknown territory, drastic changes are necessary to develop new management strategies that can drive economic and social value creation.

In addition, with rapid changes in customer psychology and behavior driven by the new coronavirus (COVID-19), customer-oriented management and marketing transformation based on fundamental insights is an important initiative as companies move into uncharted territory.

Moreover, in addition to these fundamental changes focused on digital and sustainability, in order to deliver business growth in the uncertain “post-corona” era where customers have undergone major changes with the creation of new markets and customers, it is important to combine a “customer-oriented marketing framework” to realize this opportunity along with a “strategy formulation / management transformation framework” that can easily permeate the organization.

Through this collaboration, Bloom&Co. will provide brand strategy / marketing strategy development and execution based on our experience supporting a wide range of companies including global companies, publicly listed companies and startups, developed by an expert team from firms including P&G.Monitor Deloitte will lead "strategy formulation and execution support for management change in an unpredictable environment" leveraging our strengths in management strategies, corporate governance, operations, organizations, human resources, IT platforms, accounting, tax, and legal affairs. These strengths have enabled the “Realization of Change”.

By combining the strengths of both parties, we will provide comprehensive support to management for digital transformation and further growth in an uncertain environment and deliver end-to-end support to formulate and execute customer-oriented marketing strategies.

【About Monitor Deloitte】Monitor Deloitte is part of the Deloitte group which is one of the largest global professional services firms. Monitor Deloitte leads strategic consulting and was the author of “Competitive Strategy” with Michael Porter in 1983. The business origins were in the Monitor Company (later Monitor Group) which was founded with Harvard University faculty in 1945. Professor Porter is also known for being one of the first to tackle CSV, an approach that creates social value by addressing social needs and problems while also creating economic value.

For more information on Monitor Deloitte, please see the following web page. https://www2.deloitte.com/jp/ja/pages/strategy/topics/monitor-deloitte.html

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