Bloom&Co. and CyberAgent establish joint venture "CyberAgent Strategy"

Bloom&Co., Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yasuhiro Yano, hereinafter Bloom&Co.) and CyberAgent, Inc. (Headquarters: Shibuya-ku, Tokyo, President: Susumu Fujita, Listed on the First Section of the Tokyo Stock Exchange: Securities Code 4751, hereafter CyberAgent) have formed a new jointly funded company, CyberAgent Strategy Co., Ltd. (Headquarters: Shibuya-ku, Tokyo, Representative Director (co-representative): Takahito Naito, Representative Director (co-representative): Yasuhiro Yano) - CAS - on April 1st. CAS advocates a new framework called D2M (Digital to Mass) that leverages the strengths of both companies, and uses a comprehensive digital marketing strategy to solve corporate challenges and maximize the return on marketing investment.

Background of establishment

In the advertising market in 2019, domestic internet advertising spend exceeded TV media advertising expenses for the first time （※）。 With the shift to mobile across customer touch points, various changes are necessary in corporate marketing activities. As digital marketing becomes more varied and complex, a marketing approach based on "customers" rather than "tactics" is becoming more important, and must be strategically selected based on a deep understanding of target customers. Moreover, it is necessary to formulate a comprehensive marketing strategy that considers not only mass digital but also distribution and offline storefronts.

Purpose of establishment

Nowadays, it is necessary to create and deliver a reason for customers to select your product or service from the consideration set, beyond just raising awareness. Based on a deep understanding of customers, CAS is able to find the potential value of your product and services.

CAS has experience across a wide range of industries and businesses from start-up companies to publicly listed firms and delivers comprehensive marketing based on deep customer understanding. Cyberagent’s strengths include digital marketing support for both tactical marketing initiatives and brand marketing. In combination with the strengths of Bloom&Co. in strategy development, CAS is able to deliver a powerful offering to customers.

Development of D2M (Digital to Mass) marketing framework

Based on deep customer understanding, we are able to select the optimal media mix to maximize return on investment, beginning with digital marketing and further diverse marketing methods.

Maximize Marketing Return on Investment (Marketing ROI)

By formulating a comprehensive marketing strategy that delivers end-to-end customer experiences from mass advertising and distribution to offline tactics, beginning with digital through the “D2M framework”, we will target both existing and new customers. We will support digital transformation to deliver a company, product or service that can achieve long-term customer success.

※From "Advertising Expenses in Japan in 2019" by Dentsu Inc.https://www.dentsu.co.jp/news/release/2020/0311-010027.html

Overview of the new company

CAS formulates an integrated marketing strategy based on customer understanding and leverages mass marketing to tackle business challenges, including OOH advertising, storefront / offline sales promotion, strategic PR and internet advertising. The firm will provide a D2M (Digital to Mass) marketing framework to build a comprehensive customer solution for clients.

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