Business alliance with Vector
Bloom&Co., Inc. (Headquarters: Shibuya-ku, Tokyo, Representative Director: Yasuhiro Yano, hereinafter Bloom&Co.) and Vector Inc. (Headquarters: Minato-ku, Tokyo, Representative Director: Hajime Hasegawa, First Section of the Tokyo Stock Exchange: 6058, hereinafter Vector) announce a business alliance. Through this alliance, the firms will support start-up companies that require business growth and investment through the formulation and execution of PR strategies, and marketing and communication activities based on customer understanding, growth phase and strategy.
We support companies to maximize the impact of their marketing strategy and business growth. Vector has invested in various start-up companies across a wide range of industries including technology related companies, with a focus on companies in expansion and late growth stage through to IPO. Vector has supported a range of companies in this category. In recent years, many innovative startups that create new business models have emerged. Successful startups need to progress through several stages of growth and execute effective strategies at each stage. To deliver growth with limited capital and labor resources, the formulation of a customer strategy that is relevant to the stage of growth is important, without being limited by the initial business idea. Moreover, it is essential to develop and execute a PR story in line with the business strategy.
Bloom&Co., an advisory business which has provided support for startups and larger companies based on its extensive experience in customer-oriented marketing strategy and execution, is expanding its business to support PR for clients across a range of industries. The company will form an alliance with Vector, which has a track record in strategy formulation and execution. This will give a high-level, comprehensive view to management, unlocking potential value that clients may have yet to identify. Bloom&Co. will deliver comprehensive and essential marketing strategies based on customer insights to Vector’s client base. Moreover, the firm will support startup growth by developing a communication strategy, including from a PR perspective, alongside an execution plan to deliver the result leveraging global trends.
Business alliance overview
Based on an understanding of business goals, the current context and a deep understanding of customers, the alliance will formulate customer strategies and marketing tactics that are both effective and deliver a strong return on investment.
The alliance will maximize the strategy by implementing “comprehensive brand marketing” that provides a consistent end-to-end brand experience from mass advertising and strategic PR through to distribution and offline touchpoints.
The alliance will support the business growth of its clients through strategic PR and the effective maximization of content delivery capabilities across Vector Group, including media relations, video release services and networks such as mobility media. Through this alliance, Vector and Bloom will provide comprehensive support as a partner to management of growth stage startups.
